Aashi Kasera ( CEO )

Ever since I can remember, I’ve been deeply curious about what goes into the products we use every day. I was the person who would turn a bottle around and study the ingredient list—even when much of it didn’t make sense yet. That curiosity eventually led me to pursue a master’s in chemistry from IIT Bombay. As I began studying formulations and raw materials in depth, an uncomfortable truth became clear: many home care products on the market contain chemicals that are simply not suited for daily, long-term exposure. Not because safer or better alternatives don’t exist, but because taking shortcuts is easier and cheaper. That realisation is where Hedron was born. We set out to do things differently. Every Hedron formulation is developed in-house, guided by a chemist’s understanding of what goes in, why it goes in, and how much is genuinely required. We don’t believe in unnecessary additives or blindly copying market formulas. Each ingredient has a purpose, and every formulation is built with intention. Hedron is a science- and research-driven company—truthful in what we claim and mindful in what we create. Our focus is not just on cleaning performance, but on long-term safety, balance, and responsibility. Because when Science is done right, it doesn’t just clean your home— it takes care of the people living in it.